The perfect time length for online video marketing – a 2minprofile business example

Two minutes is the ideal length of time for an online business video profile. In this time a business should be able to get across four points that differentiate it from it’s competitors. Business owners, staff and customers are interviewed to capture these points. Here is an example that shows that the ideal time is 2 minutes, but sometimes a business is so unique, the rules can be changed without taking away effectiveness. An example video from an Australian dining experience.

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Business Profile Videos – The 2minprofile formula

The 2minprofile format for business profile videos provides a structure to online business profiles that works well online because it personalises a business by capturing the passion of business owners and/or captures honest testimonials from happy customers.

We finish the edit for Raj Singh’s business profile video and discuss the need to add a ‘call to action’ to the video so as the success of the video, in regard to sales, can be measured. We also discuss how to get the video found online in search by using keywords.

Raj has been approached by a business wanting a video produced and Mark discusses with Raj the interview techniques Raj can use to put the video together. Mark pushes that Raj must centre his questions on capturing what customers get out of the business experience or product. He also gives Raj tips with regard to how to capture business owners passion in an interview and ensure their answers are short enough for an 2 minute video.

Finally Raj talks about how he found the whole experience of producing a video using the 2minprofile format.

http://www2minprofile.com/

http://www.youtube.com/user/2minprofile

http://vimeo.com/twominprofile

https://twitter.com/#!/2minprofile

http://www.facebook.com/groups/309934732359818

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Business Profile Videos – The Interview Process

Mark Shea of overlander.tv discusses some of the secret methods involved in interviewing people for business profile videos. The 2minprofile method involves personalising a business and capturing testimonials from happy customers, and the passion of those that run the business.

http://www2minprofile.com/

http://www.youtube.com/user/2minprofile

http://vimeo.com/twominprofile

https://twitter.com/#!/2minprofile

http://www.facebook.com/groups/309934732359818

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Business Profile Videos – Storyboarding the Shotlist

We have worked out the four things Raj wishes to discuss in his profile video, now we discuss what footage is needed to cover these items.

http://www2minprofile.com/

http://www.youtube.com/user/2minprofile

http://vimeo.com/twominprofile

https://twitter.com/#!/2minprofile

http://www.facebook.com/groups/309934732359818

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