Two minutes is the ideal length of time for an online business video profile. In this time a business should be able to get across four points that differentiate it from it’s competitors. Business owners, staff and customers are interviewed to capture these points. Here is an example that shows that the ideal time is 2 minutes, but sometimes a business is so unique, the rules can be changed without taking away effectiveness. An example video from an Australian dining experience.
Each business is a reflection of it’s owner. The best way to capture this uniqueness is using the 2minprofile format. An accommodation example video from New Zealand
No bright lights, no loud annoying voices, just honest personable documentary style videos! A great example of Maori culture from the Te Puia National Carving School.
Enjoy the Craic at Melbourne’s finest Irish Pub. Filming on location, with staff providing valuable information, the essential points of differentiation regarding ‘The Quiet Man’ are succinctly expressed in 1.23 minutes.
An example video from a winery in Western Victoria, Australia. Capturing the people behind the business and how their business is different from their competitors.
A great example of the 2minprofile format from New Zealand. Features both interviews with the business owners and happy customers.
Raj Singh of Khusbu Digital Video produced a Business Profile Video for his business using the 2minprofile formula.